Influencer marketing on TikTok has proven to be a reliable and lucrative strategy. However, you need to learn how to find influencers if you are looking to harness high virality and organic engagement. Below, we explore a few key ways to identify TikTok influencers that align with your industry niche and brand values.
Is TikTok the right social platform for your brand?
When choosing a new marketing channel, you must ensure it will help you achieve your goals and reach the right target audience.
TikTok proved to be the most downloaded app globally in 2021 since it has more potential for content to go viral, so it is one of the most opted channels by digital marketers. But in case your target audience is not using TikTok, then it is not a great decision to be running influencer marketing campaigns on it.
TikTok audience demographic shows that it is popular among Gen Z audiences.
If younger consumers are your target market, TikTok is indefinitely a good platform choice. However, TikTok can also be relevant for brands targeting an older audience since 42% of the user base are between the age of 30 and 49.
It will help you decide where and how to focus your marketing efforts when you know your target audience or customers inside-out, such as their age, location, gender, and online search behavior.
Searching influencers on TikTok
Since TikTok is designed in such a way to help users discover various content creators, the algorithm naturally introduces you to trending content creators while you are using the app.
Let us look at some practical ways to how you should search:
1. By using keywords
You can use relevant keywords to find creators who post content that aligns with your industry niche. With so much content to choose from, it is not easy to narrow down your search to find the best creators for your brand. You will need to spend more time digging deeper to help narrow down your search on audience, performance, and content aligned with your product goals.
2. By using hashtags
If you did not know this already, try including #ad in your hashtag search to identify TikTok influencers posting sponsored content. This way, you will get insights into every type of influencer content that performs well on TikTok. You will not only discover new TikTok influencers but will be able to filter out, compare and choose the right influencer to go ahead with, although this method can be a little time-consuming.
You can also use popular industry hashtags to find content creators aligned with your brand. Take an example, a brand that sells an exfoliating cleanser. You might be surprised, but the more time you spend using TikTok, the more you will understand what relevant hashtags fit your brand strategy.
3. By using the ‘For You page
Check out the ‘For You page, as it is the right place to start when finding influencers. TikTok’s ‘For You’ page suggests trending content that matches your interest and is relevant. What this means is that if you already have a brand account that is naturally watching, commenting on, and liking content in your industry niche, then your ‘For You’ recommendations will point towards similar content. It is beneficial to see the most trending posts and popular content creators in your industry.
4. By using an influencer marketing platform
Even though using an influencer marketing platform involves an up-front cost, it will help notch down the manual search time and help you find the right TikTok influencers in just a few minutes. It saves you time for your influencer search and helps streamline the entire influencer campaign process.
In conclusion, searching through hashtags and keywords along with using a dedicated platform is a good investment where you can seamlessly identify and reach out to the right set of influencers you need for your brand campaign.
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