Forbes.com is a US Publications that talks about business, news from all around the world. It’s well-known for being really trustworthy. People in the PR and SEO business think highly of Forbes because it’s hard to get mentioned in their articles. If you manage to get your business talked about in Forbes, like in an article or just a mention, it’s really good for entrepreneur and business. Your brand becomes credible, you show up higher in online searches, people trust you more, and more people know about you. That’s why PR and business people really want to be in Forbes.
Business owners and people are willing to pay a lot of money for it. But getting featured in Forbes is not easy. If you have budget then easiest way is to hire a PR company that has connection with people who write for Forbes. But you need to have budget, usually between $1000 and $8000, to make this happen. Forbes Contributors usually say this isn’t true, but it’s something that people in the PR industry know happens. One of the such contributor is Ashira Prossack whose column is filled with paid mentions that we will explore below. Her authorship is suspended.
Ashira Prossack is a communication coach, trainer, and speaker. She’s also certified to teach English as a Second Language to adults. She has experience helping both individuals and organizations, no matter how big or small they are. This includes working with startups as well as Fortune 100 companies. Ashira writes really helpful articles that give readers a lot of useful information. What’s cool is that she also mentions different clients in her articles, but it feels natural and real, not forced.
Disclaimer: Just in case any EDITOR of Forbes wants to contact me for the Proof then please get in touch.
MULTIPLE PAID MENTIONS IN SINGLE ARTICLE
Combining many client mentions is an old trick in the PR world. They usually write articles like lists, so it’s easy to talk about different clients. For instance, in an article called “5 Ways To Be a Better Leader,” they might talk about Mike Zeller, Rudi Riekstins, and Theo Cummings. Rudi Riekstins has done lot of paid articles himself, and we’ve talked about this on our website.
FEATURE ARTICLE OF JIMMY ESPARZA, RENEWABLE POWER USA
In Ashira Prossack’s articles, she begins by introducing the client, and then she shares tips or advice in a list-like style. These articles are more about promoting the client than giving valuable information to readers. For instance, in an article titled “4 Essential Skills for Being a Successful Business Owner” she talks about Jimmy Esparza, who is the CEO and founder of Renewable Power USA, in similar format.
FEATURE ARTICLE OF KOSI STOBBS, CEO OF THE OWL GROUP OF COMPANIES
Here’s another article that follows the same pattern, starting with an introduction of the client and then sharing advice. The article covers Kosi Stobbs. A simple search of Kosi Stobbs on Google, you’ll find a bunch of other sponsored and paid content by Kosi.
The list can goes on..
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