Entrepreneurs
Anthony Mendez, Fitness Coach & Fake Paid Articles
“Anthony Mendez is a health and fitness coach. He is also a co-host of the Sweat It Out Podcast and also runs a Full-Service Marketing Agency – Fitness Pro Agency.” – Bio from Paid Articles.
Anthony Mendez specializes in providing Marketing and PR Services tailored to the Fitness Niche, demonstrating his clear expertise in executing paid PR campaigns and sourcing the right PR services for his clients. Frequently, Anthony showcases his paid media coverage for aspiring trainers through short reels and videos, presenting them in a manner that makes them appear genuine. It’s important to note that these featured articles are entirely funded through sponsorship, so inclusion isn’t based on credibility but rather on financial contributions.
Anthony shares self-promoted paid interviews and feature articles on social media that depict him as an emerging entrepreneur and dedicated business coach. His focus is on assisting health and fitness professionals, trainers, and entrepreneurs facing challenges in their businesses. A glance at his Instagram reveals a wealth of tips covering fitness, Instagram, and various business-related topics. While he undeniably possesses valuable fitness coaching skills, his credibility is called into question when he participates in paid articles and placements that embellish his image. If you’re seeking verification, it’s worth noting that following his paid articles can be beneficial. Anthony has a collection of exceptional paid articles that are particularly advantageous for the verification process.
You might come across Anthony Mendez’s video here: https://www.youtube.com/watch?v=T1XGpnvrNRE, where he discusses the significance of Media mentions and effective utilization of social media. It’s worth noting that Anthony, who emphasizes the importance of self-branding, has primarily relied on brand & sponsored content. Perhaps someone should remind him that not everyone has the means to invest in PR as he does, and some individuals build their reputation through genuine and organic mentions.
When you visit his website at [https://mendezfitnesspro.com], you’ll come across a banner that reads “Featured In.” However, it may be more accurate to say “Paid For” rather than “Featured.”
By the way, we were unable to locate his mention on INC.com. Obtaining coverage on platforms like Bloomberg or Yahoo through paid press releases isn’t particularly complex; one can directly purchase such coverage from AccessWire Press Release Service.
IS HE REALLY ON FORBES & ENTREPRENEUR?
ANSWER is NO. IT IS A PAID ADVERTISEMENT
You can observe Anthony Mendez’s posts on Instagram, where he proudly showcases his appearances in Entrepreneur [https://www.instagram.com/p/CMfFGhAniMs/] and Forbes [https://www.instagram.com/p/CKfFgrGoOvA/]. However, it’s important to note that these are essentially paid placements. The PR services he engaged likely secured an advertising slot within those magazines, featuring him alongside 4 to 6 other entrepreneurs providing advice. These mentions in the magazines essentially amount to paid advertisements. If you take your time to watch the video in slow motion, you can spot the disclaimer on the magazine page labeling it as an “Advertisement.” These mentions were not organically covered by the publications. While his coverage may impress the average person, we are all aware of the reality behind such appearances. As for the cost of these mentions, any guesses on how much he paid for them?
We weren’t taken aback when we came across his article in Disrupt Magazine, published under the author profile of Ulyses Osuna (it appears we’ve identified his PR contact). In the article, he claims to have been featured in prominent magazines and publications such as Forbes, Entrepreneur, Bloomberg, Men’s Health Magazine, Yahoo Finance, Yahoo Sports, Thrive Global, Stay Fit 305, and Miami Under 40, among others. It’s clear that these mentions were paid for, yet he proudly flaunts them as if they were earned through natural coverage.
SOCIAL PRESENCE:
https://www.instagram.com/mendezfitness [ Verified after doing below-Paid articles ]
https://www.facebook.com/anthonymendezfitness/
https://www.linkedin.com/in/anthony-mendez-
https://www.instagram.com/fitproagency/
https://mendezfitness.com [ Domain-Expired ]
https://mendezfitnesspro.com
https://www.facebook.com/mendezfitnesspro/
https://www.imdb.com/name/nm12022811/ [ Go to Fiverr.com and You can make your IMDB Profile merely for $20 ]
LET’S EXPLORE HIS SELF-PROMOTION ACTIVITY THROUGH HIS OWN PAID ARTICLES:
Anthony Mendez recognizes the importance of brand identity, evident in his substantial investment in self-funded articles published across various platforms known for their pay-to-publish model. These platforms essentially allow you to publish content of your choosing in exchange for a monetary contribution.
He has gone a step ahead to create a Page on some random Wikipedia-look-like Replica website which you can create for merely $100- https://wikitia.com/wiki/Anthony_Mendez
TOP 10 LIST AND UNDER 30 – 40 LIST IS NOTHING BUT A PAID ARTICLE.
You’ll discover Anthony Mendez featured in the popular Top 10 listicle format, a common practice in today’s PR industry. In these articles, a PR professional compiles a list of individuals who have paid for inclusion. These Top 10 articles are subsequently published on seemingly legitimate news sites that are, in fact, WordPress sites designed for hosting such content. Anthony Mendez has appeared in several of these paid articles, including publications like Influencive, NY Weekly, and LAWire, which operate on a pay-to-publish model. For instance, an article on Influencive costs $100, while NY Weekly charges $400, among other options.
https://wikitia.com/wiki/Top_10_Entrepreneurs_of_2021
https://wikitia.com/wiki/Top_20_Instagram_Accounts_to_Follow_in_2021
https://nyweekly.com/business/top-20-instagram-accounts-to-follow-in-2021/
https://www.influencive.com/top-10-entrepreneurs-of-2021/
Achieving recognition on a list of 30 or 40 individuals in a random publication that offers paid placements isn’t a significant accomplishment. Essentially, you can pay a fee and compose your own list, securing a spot for anyone you choose. Anthony Mendez’s self-proclaimed inclusion in various lists of this nature shouldn’t be perceived as remarkable because anyone can achieve the same with a financial investment. In truth, these publications often fabricate their lists primarily to extract money from entrepreneurs under the guise of providing recognition.
https://lawire.com/30-under-30/
https://nyweekly.com/business/40-under-40/
Additionally, you’ll come across numerous articles by Anthony Mendez on ThriveGlobal. It’s worth noting that this website allows free registration, and you can also have your articles posted on ThriveGlobal for a fee ranging from $50 to $100, a service often facilitated by freelancers within the SEO community.
https://thriveglobal.com/stories/entrepreneur-anthony-mendez-shares-his-top-tips-for-avoiding-stress-and-achieving-success/
https://thriveglobal.com/stories/what-you-need-to-know-about-burnout-and-your-physiological-state/
https://thriveglobal.com/stories/why-loaded-movement-and-unloaded-movement-training-could-be-the-single-most-important-decision-that-you-make-for-your-business/
One of Anthony Mendez’s notable investments is his appearance in Forbes. Securing a place in a Forbes article is no small feat, but Anthony Mendez, or perhaps his PR freelancer, succeeded by establishing a connection with Stephanie Burns, known for featuring clients in Forbes articles. You can spot Anthony Mendez’s mention in the following article, although it’s a paid mention without a backlink. Nevertheless, being mentioned in Forbes, even without a backlink, is still a noteworthy achievement.
https://www.forbes.com/sites/stephanieburns/2021/01/16/tapping-into-health-to-excel-in-business/
Below is the list of websites/publications where Anthony Mendez did fake paid PR articles to promote himself. The below publications are easily available on all Freelancing sites for merely $50 – $400.
https://www.yahoo.com/entertainment/anthony-mendez-helps-fellow-fitness-091000430.html [ You can get on Yahoo through Press Release Service ]
https://www.openthenews.com/interview-with-one-of-miamis-top-fitness-entrepreneurs/
https://ceoweekly.com/anthony-mendez-leverages-social-media-for-fitness-coaches-helping-them-gain-massive-influence-and-sustainable-success/
https://www.kivodaily.com/finance/business/anthony-mendez-is-on-a-mission-to-enable-success-for-health-and-fitness-professionals/
https://www.worldauthors.org/keys-to-building-a-fitness-empire-with-anthony-mendez/
https://finance.yahoo.com/news/anthony-mendez-helps-fellow-fitness-091000430.html
https://thechicagojournal.com/anthony-mendez-goes-beyond-health-fitness-as-he-coaches-professionals-on-the-power-of-social-media/
https://usreporter.com/fitness-coach-anthony-mendez-is-building-business-mindsets/
https://digitalbuzznow.com/anthony-mendez/
https://influencerdaily.com/anthony-mendez-designs-a-comprehensive-program-for-health-and-fitness-coaches-to-scale-their-social-media-presence/
https://nyweekly.com/business/anthony-mendez-helping-fitness-coaches-scale-their-business/
https://rodneyflowers.com/sweat-it-out-achieve-your-fitness-goals-with-anthony-mendez-and-joshua-evans/
https://nywire.com/anthony-mendez-elevates-the-value-of-fellow-fitness-coaches/
https://disruptmagazine.com/anthony-mendez/
https://www.yolodaily.com/interview-with-powerhouse-fitness-health-entrepreneur-anthony-mendez/
https://www.timebulletin.com/anthony-mendez-shares-3-tips-on-growing-your-social-media-as-a-health-fitness-coach/
https://www.laprogressive.com/anthony-mendez/
https://futuresharks.com/anthony-mendez/ [ You can directly publish an article by opting for their Paid Article service at https://futuresharks.com/contribute/ ]
https://www.benzinga.com/pressreleases/20/11/ab18525772/health-coach-and-entrepreneur-anthony-mendez-on-pushing-fitness-professionals-toward-success
https://lawire.com/anthony-mendez-guides-fitness-coaches-to-reign-on-social-media/ [ Part of Paid Network ]
https://www.californiaherald.com/introducing-the-1-business-coach-for-health-fitness-anthony-mendez/
https://influencerdaily.com/anthony-mendez-designs-a-comprehensive-program-for-health-and-fitness-coaches-to-scale-their-social-media-presence/
https://www.theamericanreporter.com/anthony-mendez-teaches-fitness-coaches-to-harness-the-power-of-social-media/
https://miamiwire.com/anthony-mendez-paves-the-way-for-the-fitness-industry-to-thrive-amidst-these-changing-times/ [ Part of Paid Network ]
https://hakonekowakudani.com/health-coach-and-entrepreneur-anthony-mendez-on-pushing-fitness-professionals-toward-success.html
Hope Anthony gets some real Media Coverage
