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Tips to Pitch Techcrunch for your Startup




You might wonder what I know about startups, I am after all is a business blogger. Well, to put your mind at ease, let me assure you that I know enough about startups to guess what kind of anxiety you are going through right now. ROI is a distant dream right now when you are getting started. The most important task is to pitch your startup to the investors. Trust me, I am speaking from experience this is not an easy task. When you don’t have a backstory to back you up and when you don’t have the brand value to show off, the most difficult task is to convince the investors to spend money on you.

That’s the bad news and the good news is – there are business owners who are doing it. They are pitching to the investors and they are getting money for their startups. My clients have done it several times and successfully convinced their investors to spend money on their business.

This is the most important thing which you need to remember when facing an investor. They would invest in you, not in your idea. Therefore, be prepared to sell your skills. Investors want to know whether the initiator is capable enough to handle the pressure of running a business. Show your capability when pitching your startup.

Passion is a wonderful thing. I believe this is the best quality which can make you do anything. If you can show the investors that you are passionate about the work that you are doing, they would easily invest in your business. However, there is a catch. You only have 20 sec to show them that you have passion. This is like the first line of a novel; you just have a few seconds to get the attention of your readers.

You must have a roadmap when you are pitching your business to the investors. Without this, you would run the risk of drifting. Therefore, have a clear idea about what you are going to say before you even arrive at the investor’s premise. I have made this mistake at the initial stage; I went without preparing a road map. While pitching, in the middle, to my horror, I blanked out. That was the wake-up call and I made sure to have a proper business proposal with me when I went to pitch the next time.

Another important tip which I think you need to keep in mind is – don’t ever go alone. Always have someone with you when you are about to pitch for your startup. This would provide moral support for you.

I agree, this is a difficult task and it would take time to perfect the skill. Start slow and practice till you gain confidence.

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