Gone are the days when social media was meant for the purpose of connecting with your family and friends as well as to pass the time. But as we went on exploring the use cases of where social media platforms, including Instagram, we have come a long way since then.
Now, having a simple Instagram profile with rare content updates doesn’t cut it out anymore. Your profiles should have a wow factor, especially if you are an influencer or a public figure.
Your profile should have story updates, reels, and posts making your profile aesthetically pleasing. In addition to this, having a blue tick mark badge next to your name can also make a whole lot of difference. This blue tick mark badge means that your profile is verified, which automatically adds you to the list of elites.
This mark means that your profile is the genuine profile for the name you represent, whether it’s of a person, band/artist, business, brand, etc. Having this badge means that your profile is worth impersonating and at risk of being faked by someone making it even more crucial to have the verification badge.
If you are still not convinced that having a verified profile is important, read further to understand the importance.
Why do you need to have a verified profile on Instagram?
Here are some reasons why you should consider getting your Instagram profile verified
Increase the trust factor
Only one percent of the total Instagram profiles are verified, making it having the verification badge a huge deal. When people notice that your profile is verified, they are more likely to trust you to be genuine.
Your followers and other Instagram users will be more likely to trust you and participate in your events, giveaways, contests, etc.
Get more engagement
We cannot say for sure, but it is noticed by many that Instagram’s algorithm favors verified profiles more. The posts by verified people show up at the top, the profiles show at the top when someone searches for you, you automatically get more followers and much more.
Boost your brand awareness
If you represent an artist, business, or someone with talent, brand awareness is much more important than pure sales for you. Brand awareness plays out its role in the long term, making you rise above the crowd.
When people notice that Instagram recognizes you as a verified user, your brand awareness automatically skyrockets.
Early access to new features
Instagram constantly rolls out new features. However, everyone doesn’t get access to it from the start. There are certain beta launches and priority-wise roll-outs, which means that verified profiles get access to those features before everyone else.
Sometimes, verified profiles get access to these new cool features before than profiles with more users.
Conclusion: Is it worth getting your Instagram profile verified?
As mentioned above, there are numerous benefits of getting your profile verified. It can get you more engagement, build brand awareness, and early access to new features, amongst other things. While that is what you can look at from an influencer or a brand’s perspective, there is the obvious feel-good factor that makes having a verified profile worth the effort.
If you are wondering how you can get your profile verified, to be honest, there is no defined way. While you can request verification by going into your profile settings, one day, you might wake up with the blue tick mark sign in front of your name.
However, we know for a fact that is connecting your social media accounts, posting regular content, engaging and responding to the audience, establishing a strong digital presence, etc., definitely helps.
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