Entrepreneurs
Yash Gupta, CEO Of Rikayaa Group Was Eager for Paid Promotion.
Yash Gupta is a Founder & Managing Director of Rikayaa Group, company specializing in recycling, refining, and smelting of Lead & Tin alloy. He is also associated with Tambhveda.
Yash Gupta claims in the paid PR articles that he began his entrepreneurial career at a very young age. He started a business named Tambhveda while he was a bachelor’s student. In addition, he launched his second company, Rikayaa Enterprises Pvt Ltd, which is currently known as Rikayaa Group, with the intention of growing it. He assists his father in the family company on a regular basis which is inspirational story to promote through this paid publishing.
The majority of his sponsored articles discuss his profitable businesses and how he handled both of them with ease. His paid interviews are essentially spun stories that are extremely similar. It appears that his only goal was to bombard the internet in order to have his social media profiles verified. Additionally, he has done a good job of investing in self-branding, which is a wise decision. And why not flaunt it on Social Media when you have invested so much in Fake Interviews and Feature Articles?
https://www.facebook.com/yashgupta123/posts/10217157708805818
https://www.facebook.com/yashgupta123/posts/10217784552756525
SOCIAL PRESENCE:
https://www.instagram.com/iyash.gupta [ Verified due to below Paid Articles ]
https://www.facebook.com/yashgupta123 [ Verified due to below Paid Articles ]
https://twitter.com/guptayash98
https://www.facebook.com/tambhveda/
https://www.rikayaaenterprises.com/
WIKIPEDIA-LIKE WEBSITE:
When you focus on obtaining verification on social media, it is a good decision to add few Wiki profiles under the profile because it helps. Also You also have the leverage to write anything you want about yourself. The price range for creating a profile on Fiverr.com or Freelancers on Facebook PR Group is between $50 and $100.
https://wikitia.com/wiki/Yash_Gupta
https://en.wikialpha.org/wiki/Yash_Gupta
https://wikibio.in/yash-gupta/
https://en.gyaanipedia.com/wiki/Yash_Gupta
https://en.bharatpedia.org/wiki/Yash_Gupta
LET’S ANALYZE THE PAID ARTICLES PUBLICATIONS
Yash needed a online platform to brag about his self claims accomplishments, and his PR firm has done a fantastic job of keeping him in the press through paid publishing. Most of his articles looks same, he has spent a significant amount of Media outlets, however yet has not paid for his content drafting. The majority of his articles are on Indian publications that are available for purchase on Fiverr.com or Facebook from various PR freelancers.
His accomplishments, abilities, and knowledge might be genuine, but below articles are not. With a disclaimer, these publications allow any article under their sponsor program. For instance, Mid Day, Ibtimes and News18 cost around $150 – $300.
Download his Complete Paid Interviews & Feature Articles Here
Image Credit: Google Image
With so many paid interviews and feature articles, it looks like he was desperate to get social media verified. He also published a pdf book on amazon to claim that he is an Author which is an old trick of the PR Industry to get social media verified followed by a few PR Articles to promote him as credible entrepreneur.
https://www.zee5.com/articles/strategies-which-all-young-entrepreneurs-must-follow-by-yash-gupta-highlights-the-importance-of-meaningful-strategies-and-growth
https://www.business-standard.com/content/press-releases-ani/strategies-which-all-young-entrepreneurs-must-follow-by-yash-gupta-highlights-the-importance-of-meaningful-strategies-and-growth-121091501097_1.html
HE ON FORBES INDIA:
Another example of paid Content is the Forbes India article “A conversation with Yash Gupta, India based entrepreneur” written by the entrepreneur. The article is structured like an interview, which makes it appear more natural than it actually is. For $1000 to $1500, Forbes India publishes the content you provide under their brand. Thus, this is the epitome of a self-promotion.
Image Credit: Forbes Image through Google Search
The Yash Gupta Interview and Featured Article in the Indian publication is merely a self-drafted, fabricated, and paid-for piece
